This article is about lodging establishments. For shared-room lodging, see Hostel. For hotels designed for motorists, see Motel. For other uses, see Hotel (disambiguation)."Hotel room" redirects here.
Hotel Management is an area of study that covers a wide range of topics concerned with the operational aspects of hoteliery. Educational courses in hotel management are varied and cover topics as wide ranging as marketing, eco-tourism, leisure, business administration and management.
The main task of a hotel consulting agency involves providing professional advice to investors or individuals interested in entering the hospitality industry, as well as helping hotels or resorts, generally independent, which are already operating.
When we speak of hotel technology today, we're increasingly referring to the electronic, computerized, and digital tools and techniques being developed for and used in the hospitality industry tools and techniques designed to help hotels keep pace with changes in commerce and consumer behavior
Hotel Marketing is an umbrella term, which refers to the various marketing strategies and techniques that hotels use, in order to promote their business and make a positive impression on customers. Essentially, it is about making a hotel as appealing as possible, in order to attract as many guests as possible.
A comfortable accommodation experience will be a bonus during a nice trip. So it becomes a trend to book hotels on the Internet through the hotel websites. It’s a guaranteed way to obtain a favorable impression and increase sales by make a smart hotel website design.
“Hotel SEO” is the search engine optimization of hotel websites – it is the process of improving a hotel's website with the goal of increasing the amount of people that search engines such as Google will send to your site, thanks to a high ranking on a search engine results page (SERP).
Hotel digital marketing (also known as hospitality marketing) means building and maintaining your hotel’s presence online. This includes social media platforms like Facebook, Twitter, Instagram in addition to Google and other search engines.
Meta-search sites operate on a pay-per click basis, a model that generally costs less than the booking fees charged by OTAs. This means that the cost per reservation can be reduced by marketing your hotel's presence on meta-search sites. ... Meta-search engines also offer another channel for reaching customers.
Sales Representation - for Hotels, Resorts & Apartments Hemisphere is a leading sales representation company specialising in promoting hotels, resorts and apartments to the business events, corporate and leisure industries through sales, marketing and public relations activities.